Customer Risk Management: The Way to Control Risks

Customer risk can be expressed as a series of measures to be taken to prevent financial crises in the post-sales collection processes of businesses. Each business may have its own measures. However, it is most ideal to take it under control with automation systems.

For example, your sales representative is about to sell a product at a point he/she has never met before. However, without knowing critical information such as the customer’s payment history and current account deficit, the sale may bring collection problems. This means a potential risk for your business.

Instead, by using an automation system, he checks the customer profile before the visit from his mobile device and has all the critical information.  It can realize its sales confidently and successfully.

As this is the case for existing customers, each new customer creates their own profile over time. It is recorded in the system and included in the process.

Thanks to automation, the head office can set restrictions for cold sales or hot sales based on the customer’s collection performance. For example, if there has been no collection from this customer in the last 15 days, it can issue a warning by preventing new orders or invoices.

Can look at the customer’s current account statement, see the due and overdue invoices. It can easily manage the risk of the point by seeing the collection performance and open account of the point.

Customer risk is controlled and agent performance is improved.